Narrative Strategies of Modern Media Text

The aimof the study is to identify main conceptual narrative concepts of media discourse and illustrate how analysis reveals strategies text, which in turn provides a basis for identifying hidden meanings, ideologies, myths, even structure so-called non-narrative -news journalism. Research methods techniques. According theory narrative, our we based on two leading approaches: 1) syntagmatic (based works W. Propp (1928) –the sequence plot with emphasis chain actions events, themes motives; 2)paradigmatic (ideas K. Levi-Strauss (1963)–the choice stylistic means that formalize pragmatic features social cultural context. Results discussion. In study, consider median as coherent phenomenon associated important influential ideas world. Allegations factsin hard are presented neutrally refuted by reconstruction text. This approach text actualizes «hermeneutics suspicion», expresses distrust «reality» facts reality itself. We argue texts mass communication journalistic materials particular complex seek not only inform, teach entertain, but also change perception identity historical discourse. Conclusions. use messages allows reveal proposed different (news, TV series), explain levels represent power discourses, they ideological plane myths modern sociocultural Key words: strategies, focalization, turn, news genres, hermeneutics suspicion.